MONTREAL — The beauty of Morocco was on full display during a recent Transat fam that welcomed 19 specially chosen Canadian travel advisors. Taking place from Sept. 7-15 with flights courtesy of Air Transat, the fam highlighted some of Morocco’s most famous destinations and included immersive cultural experiences with local partner Jumbo Tours.

These included visits to Marrakech’ souks and palm groves, the Hassan II Mosque in Casablanca, the Old Medina of Fes, the Atlas Film Studios in Ouarzazate where movies like ‘Gladiator’ and ‘Lawrence of Arabia’ were filmed, and the fortified village of Aït Benhaddou, a UNESCO World Heritage Site. “This trip was a testament to the exceptional quality of our product, by collaborating with our handpicked local partners. Thanks to their unique insight, we were able to offer participants an exciting opportunity to truly explore Morocco,” said Dima Fahed, Transat’s account manager for the Greater Toronto Area.

“Travel agents are now armed with knowledge that will appeal to their more adventurous clients looking for something meaningful. As you know, our profession is all about creating those unforgettable moments and encouraging travellers to step out of their comfort zones for a deeper, more enriching experience, and I believe Morocco is a great place to do that,” Fahed added. Agent feedback was overwhelmingly positive, with many eager to share what they learned with clients.

Said Gisella Alvara at PG Travel: “Mor.