A salon owner being taken to court by L'Oréal in a trademark row has now launched legal action against them in a bid to "turn the tables" on the beauty giant. Rebecca Dowdeswell, 48, is locked in an "aggressive" legal battle with the company which has seen her forced to close her salon and fork out over £30,000. Rebecca, from Radcliffe-on-Trent, owns waxing business nkd and became embroiled in the David v Goliath row in 2022 when L'Oreal opposed attempts to renew her trademark .
The cosmetics conglomerate, which has a range of beauty products called Naked told her the use of the name nkd would cause "consumer confusion". After spending more than £30,000 contesting their opposition to her trademark application Rebecca says she was forced to close down one of her two salons. With no court date in sight to settle the dispute, Rebecca, who still has a salon in Leicester, has now decided to take on the $233.
22 billion company herself by filing a counter claim . Get the latest news straight to your phone by joining us on WhatsApp Earlier this month, she filed applications with the UK Intellectual Property Office (IPO) demanding the firm rescind some of their trademark applications. Mum-of-two Rebecca, of Nottingham, said: “We’ve filed counter actions against L'Oréal.
"We’ve sort of turned the tables and filed actions against them to rescind some of the trademark . We’re spelt differently and pronounced differently, which is a huge part of my frustration. “The UK bea.