THE pandemic brought about a slew of beauty CEOs into the public eye, many of them not just owning their brands but also heavily marketing their products. As a CEO, Maureen Estrada is visible but chooses to let her team market her brand NuWhite, capsules with S-Acetyl Glutathione sourced from Italy through EMOTHION, a trusted SAG provider. “ backstage CEO but now visible CEO.
ambassadors . I’m a visible CEO but I don’t promote. I don’t go live to sell on social media.
I have a team for that,” said Estrada. Before NuWhite, Estrada was a distributor of local and imported supplements. She created her own brand under Oxina Nutricosmetics Inc.
, marketing NuWhite as a powerful antioxidant with many health benefits. Estrada’s experience in the beauty and wellness industry and her belief that supplements can boost one’s health and help them achieve a radiant glow is what is behind NuWhite. The brand recently signed an agreement with Marian Rivera to renew the actress’ contract as NuWhite’s endorser for the third time.
“Marian is one of the most credible endorsers in the Philippines. She is respected and credible. Marian, afford ? We wanted a celebrity who could justify the claims of the product.
We wanted a natural beauty who looks good even without makeup and that is Marian,” said Estrada. The NuWhite CEO explained that not all glutathione supplements are created equal. The most popular type of glutathione in the Philippines is L-glutathione, which needs to be .