Monday, January 27, 2025 North Dakota Governor Kelly Armstrong, in collaboration with North Dakota Tourism, has unveiled a reimagined “Hello ND” marketing initiative. This refreshed campaign introduces a modern aesthetic and aims to connect with contemporary travelers. Its focus is on highlighting the state’s friendly communities and vast, serene outdoor experiences, perfectly complementing the rising interest in slow, immersive travel.
The updated 2025 “Hello ND” campaign stands out by incorporating unscripted video content that captures genuine, spontaneous remarks. Filmed at 15 different locations throughout North Dakota in 2024, the campaign showcases breathtaking aerial perspectives of the state’s sweeping landscapes and diverse tourism offerings, creating a truly authentic and immersive experience. North Dakota Tourism has introduced two new official publications for 2025: the Travel Guide and the Hunting and Fishing Guide.
The 2025 Travel Guide is packed with stunning visuals and easily accessible information designed to inspire travelers to explore North Dakota’s rich history, vibrant culture, welcoming communities, and exciting outdoor activities. It also includes expanded multi-day itineraries showcasing experiences across more than 250 communities throughout the state. Meanwhile, the 2025 Hunting and Fishing Guide provides a comprehensive overview of North Dakota’s prime fishing spots, hunting season details, and listings for guides and outfitters, .