Sunday, September 15, 2024 Norse Atlantic Airways will introduce its new route between London Gatwick and Cape Town. The Norwegian low-cost long-haul airline, is set to make a significant impact on the UK-South Africa travel market. Starting in October 2024, Norse Atlantic will offer three weekly flights on this popular route, breaking the long-standing dominance of British Airways and Virgin Atlantic.
A Competitive Entry Norse Atlantic’s decision to launch flights to Cape Town comes at a time when South African Airways’ absence from the UK market has created a void in capacity. This presents a unique opportunity for Norse Atlantic to offer a competitive alternative to travelers seeking affordable and convenient flights to South Africa’s iconic Mother City. Breaking the Duopoly By operating flights from London Gatwick, Norse Atlantic is challenging the established duopoly of British Airways and Virgin Atlantic, which have traditionally dominated the London-Cape Town route.
This increased competition is expected to drive down prices and offer travelers more choice and flexibility. Attractive Fares and Premium Service Norse Atlantic is known for its affordable fares and comfortable onboard experience. Passengers can choose from Economy and Premium cabins, both of which feature a screen with infotainment and power outlets.
Return tickets are expected to range from £430 (R11 800) in Economy to £1199 (R28 500) in Norse Premium class. A Boost to South Africa’s Tourism Ind.