Nordstrom Inc., the American third-party luxury department store chain, seems to have won its battle against the declining luxury market. Among the decadent luxury market, which includes name brands and third-party luxury retailers that have reported underperforming numbers, Nordstrom figured out a way to overperform in almost every aspect.

Related: Estée Lauder's struggling CEO makes a major announcement Nordstrom ( JWN ) shares jumped 4.7% Wednesday and the stock up nearly 40% compared to a year ago. The stock has generally seen steady inclines in the months leading up to this week's earnings.

On Tuesday evening, minutes after publishing its Q2 earnings report for 2024, the stock increased by 9.13% during after hours trading. The company reported earnings per share of $0.

96 compared to the previous quarter's $0.84, beating analysts' Q2 average estimate of $0.73 by 31.

3%. Bloomberg/Getty Images Nordstrom versus its off-price retail division Nordstrom Rack, the company's discount luxury division, generated the most sales growth between the branches. Nordstrom's net and comparable sales increased by 0.

9% in Q2 of 2024. However, Nordstrom Rack had a favorable net sales increase of 8.8%, with a comparable sales increase of 4.

1% in the same quarter. Nordstrom Rack is gaining momentum with its positive performance, CEO Erik B. Nordstrom said during the Q2 earnings call .

The off-price branch is widening the target customer range and delivering solid returns on investments throug.