If there’s one product that’s vying for the title of the most viral beauty trend in 2024, it has to be blusher. Right now it seems we’re confronted with a new trend pretty much everyday, whether it’s effortless boyfriend blush, sunkissed sunset blush or radiance boosting , one thing’s for sure, we’re obsessed with achieving the perfect rosy glow. If you’re feeling a little overwhelmed by the influx of ways to wear blush right now, don’t worry, you’re not alone.
Keeping up with which looks are currently trending can be tricky and that’s before we even begin to talk about which formulas will allow for a flawless application and which tools are up for the job. So, to make it a little easier, I turned to make-up artist to get her expert advice on all things blush. “Recently there's been an influx of celeb-led beauty brands all focusing on blusher,” she told me.
“Think ’s Soft Pinch Blush and ’s Pocket Blush. We're seeing lots of imagery of our favourite celebs and influencers leaning into trends relating to these products.” To help you dissect these trends, I’ve rounded up seven of the biggest blusher trends and quizzed Scarlett on just how to recreate them.
Keep scrolling for her expert advice...
Applied on the apples of the cheeks, boyfriend blush is designed to look like the rosy cheeks of a flushed man. “For this look, the blush wants to settle into the skin to look like a flush rather than make-up,” says Scarlett. “Fingers would be the.