The new logo was crafted over the last two years by a working group composed of community members and town officials. They whittled down 52 initial design concepts to the final recommended design presented to the Town Board by group chair Marie Bosman during its Tuesday night meeting. The town was founded in 1809, with Dutch settlers arriving on the land inhabited by Native American tribes.
Former Town Historian Denis Brennan found inaccuracies with the previous logo when he took over the role in 2018, with the prior logo depicting five teepees in the background. The depiction was not accurate, as the Iroquois tribe who inhabited the land lived in longhouses, not teepees. The town then began the process of phasing out the previous logo, which was designed in 1976, forming the working group in 2022.
After conducting a community survey throughout the summer and fall of 2023 , the town hired the Cinder Design Co. of Schenectady to craft potential logos for the committee to consider. “They were not 52 fully fledged designs, but 52 pencil drawing concepts,” Bosman said on Friday.
“The artists were working on trying to convey all of the information that we gave them from the community survey and all of the other background that we collected.” The group honed in on a collection of themes, including nature, optimism and approachable for the logo and studied different logo designs that featured corn or depictions of the town’s history of technological innovation, before deci.