In an effort to elevate its creative economy, Nigeria has secured a $200 million investment fund from the African Export-Import Bank (Afreximbank) to foster growth in the country’s burgeoning arts and cultural sector. This significant announcement was made during the “Destination 2030: Nigeria Everywhere” event, a highlight of the United Nations General Assembly (UNGA) held in New York. The investment is not only a testament to the potential of Nigeria’s creative industry but also aligns with the country’s broader vision of asserting itself as a leading soft power by 2030.
“Destination 2030”: A Cultural Renaissance The “Destination 2030” initiative is at the heart of Nigeria’s cultural diplomacy efforts, which seek to amplify its global influence through its rich artistic heritage, music, film, and broader creative sectors. Tekedia Mini-MBA edition 15 ( Sept 9 – Dec 7, 2024) has started registrations; register today for early bird discounts. Tekedia AI in Business Masterclass opens registrations here.
Join Tekedia Capital Syndicate and i nvest in Africa’s finest startups here . According to the Ministry of Arts, Culture, and Creative Economy, Nigeria has already made significant strides in this direction. As of 2024, the ministry reported an impressive 36% increase in cultural influence and an 18% rise in the national brand perception index.
These metrics indicate that Nigeria’s cultural diplomacy is not just being noticed but is increasingly accepte.