BOSTON , Sept. 23, 2024 /PRNewswire/ -- Nift Advertising for Brands, a performance marketing channel utilized by tens of thousands of advertisers, has released its 2024 Marketing Channel Diversification Report . The report reveals that Direct-to-Consumer (DTC) and retail brands using three or more marketing channels are 73% more likely to achieve higher Return On Ad Spend (ROAS).
The findings are detailed in Nift's eBook, Navigating Success: Insights from Marketers on Channel Diversification. This report is based on a survey of over 150 retail marketing executives. It provides actionable data and strategies for DTC and retail marketers aiming to optimize their performance marketing efforts as the 2024 holiday shopping season approaches and competition for consumer attention intensifies.
Key Takeaways from the Report: "Our survey has revealed that continuing to test new channels, even through staff changes and periods of volatility, is an absolute must for marketers," said Elery Pfeffer , CEO and Founder of Nift. "It is the only way for brands to achieve sustainable growth, optimize for profitability, and maintain a competitive edge in today's crowded market." Report Highlights the Need to Prioritize Channel Diversification Now The report indicates that traditional marketing channels aren't performing like they used to.
With traditional marketing channels like Meta facing challenges—click-through rates are down by 12%, cost-per-click has risen by 12.5%, and cost-per-acquisit.