It has been announced that the Vanuatu Tourism Office (VTO), in partnership with the Pacific Tourism Organisation (SPTO), has successfully implemented the International Visitor Survey (IVS) as part of the Pacific Tourism Data Initiative (PTDI). Industry experts have noted that this initiative is a significant step toward data-driven decision-making in Vanuatu’s tourism sector, ensuring that policies and strategies are aligned with market trends and visitor expectations.This project has been supported by the New Zealand Ministry of Foreign Affairs and Trade (NZMFAT), reinforcing the role of international partnerships in sustainable tourism development.
Why the International Visitor Survey MattersHospitality and tourism analysts have pointed out that the IVS is a crucial tool for collecting data on visitor experiences, spending patterns, and overall satisfaction. These insights are expected to play a pivotal role in shaping tourism policies, improving visitor services, and strengthening infrastructure to meet the needs of international travelers.Industry leaders have outlined several key objectives of the survey:Supporting Policy Development & Strategic Planning – Providing stakeholders with accurate data to drive informed decisions in the tourism sector.
Understanding Visitor Behavior & Economic Impact – Offering a clear picture of how tourism contributes to the local economy, guiding investments in the industry.Enhancing Services & Infrastructure – Identifying areas whe.