An interactive clay target shooting bar is set to open in Birmingham city centre later this year. Clays will open at the former Cotswold Outdoors store in Piccadilly Arcade before the end of 2024. The indoor interactive clay shooting experience is already a hit in London.

Clays has signed a 25 year lease for the unit, which fronts New Street. The unit has been empty since Cotswold Outdoors ceased trading there in May 2022 . The new venue will feature 'competitive socialising for groups of up to 20 people per peg' with a fully digitised clay shooting game using advanced technology, alongside a premium food and cocktail menu.

Read more: Amazing crazy golf courses to visit around Birmingham, the Black Country and Worcestershire Read next: The picture perfect petal field near Birmingham with beautiful views of wildlflowers Using its proprietary technology, Clays offers an experience like no other, within a sleek and stylish setting. The Birmingham location will allow players to decide between a semi-private peg or their very own private room, where they can choose from a collection of six, fully digitalised, games. We fist reported that Clays was looking to open in the city centre back in August 2023 , when plans were lodged with Birmingham City Council .

Independent property company Hortons is handling the deal. Nina Meeks of Hortons, said: "Clays has reinvented a traditional country sport by combining an exciting virtual shooting experience with beautiful bar environments. Its .