The network surveyed over 14,000 people to find out if the public can still roam a world on the verge of collapse PARIS , Aug. 15, 2024 /PRNewswire/ - BETC Havas unveiled today its latest Prosumer Report, 'Travel and Tourism: Can We Still Roam a World on the Verge of Collapse?' exploring the comeback of travel and tourism in a post-pandemic world even in the face of climate change, an existential threat to human culture. BETC Havas conducts its global proprietary Prosumer studies several times per year, polling more than 14,000 people in 32 markets across Europe , Asia , Africa , and the Americas.
As today's leading consumers and market drivers, Prosumers influence brand choices and consumption behaviors of others. Despite challenges ranging from over-tourism and high costs to climate concerns, the report concludes that travel and tourism are deeply embedded in modern culture and are here to stay. The phenomenon of post-pandemic "revenge travel" has not waned, and travelers are inclined to blame everyone but themselves for the sector's impact on global warming.
The report focuses on six topline takeaways: POST-PANDEMIC "REVENGE TRAVEL" IS STILL A THING. Nearly 66% of Gen Zs want to make up for lost time by traveling often and to distant destinations. NO PRICE TOO HIGH? Whether it's the financial cost, airline hassles, or overcrowded tourist spots, 75% of Prosumers are willing to sacrifice many things to experience new places.
The same percentage agree the relaxation of travel.