TORONTO, Aug. 26, 2024 (GLOBE NEWSWIRE) — Porsche Cars Canada, Ltd. (PCL) is pleased to announce the opening of five Porsche NOW locations in the metropolitan areas of Montreal, Ottawa, and Vancouver.
The brand pop-ups are the first of their kind to premiere an electric mobility focus, heralding the arrival of new electrified Porsche models in Canada such as the Macan Electric and the 2025 Taycan. Porsche NOW is an expression of a modern luxury concept that provides an intimate temporary sales setting, where visitors can interact with the Porsche brand, vehicles, as well as product experts in a unique and experiential environment. Inside, the pop-ups feature a configuration lounge and Porsche Lifestyle corner, as well as one or two electrified Porsche vehicles.
Every pop-up incorporates recyclable cardboard cylinders in wall, seating, or display elements. A distinctive colour palette inspired by the Provence shade, first introduced with the new electric Macan, provides a stylish and inviting ambiance. Visitors will be able to participate in several curated lifestyle events ranging from in-person yoga classes to live painting sessions.
Each Porsche NOW location is run by an independent Porsche Centre encouraged to design and build with sustainability concepts in mind. For example, solar panels power the temporary structure in Langley, while guests in Richmond can feel the flooring made of recycled footwear under their step. The five brand locations will be operating until th.