Friday, August 16, 2024 Trip.com Group , a prominent global travel service provider, has officially launched its Asia Live Streaming Centre at its Bangkok office. The inauguration event included representatives from the Tourism Authority of Thailand and key business partners.
This new livestreaming centre is designed to deliver daily content, highlighting Thailand’s rich tourism offerings. The establishment of the Asia Live Streaming Centre represents a major advancement in the Group’s content marketing efforts. It seeks to provide travelers with top-tier inspiration and exclusive deals through livestreaming, transforming the way partners and consumers engage to drive growth in the tourism sector.
“We are pleased to have the Tourism Authority of Thailand and business partners witness this milestone with us today, as we collaborate closely to showcase and offer the best travel experiences for our users,” said Bo Sun , Chief Marketing Officer, Trip.com Group. “The new livestreaming centre aims to capitalise on Thailand’s active social media user base and status as a top travel destination in the region.
The move has the potential to elevate travel in the Asia region to new heights, as we leverage the power of livestreaming to engage with passionate travellers.” The Asia Live Streaming Centre will act as the Group’s regional hub, initially broadcasting daily content in Thai on Trip.com Thailand’s social media channels, with plans to expand to English for intern.