Almost a quarter of young Brits are scrambling to create their own reading nooks - after a TikTok trend ignited their love for physical books. The social platform has been showered with users showing off their bookshelves and prized literature as part of the recent 'BookTok' frenzy. A study by luxury bedroom retailer Feather & Black revealed one in three (32%) 18-24-year-olds and 41% of 25-34-year-olds claimed they've read more in the past year.
Now 24% of 24-34-year-olds and 16% of 18-24-year-olds plan to create a reading nook to enjoy their growing obsession - at least double the average across all ages (8%). The poll of 2,000 people showed 84% of 18-24-year-olds prefer to read physical books rather than e-book, which is around 10% more than older generations. They said the main reasons are the feeling of holding one (77%), easier focus (55%), deeper immersion (46%) and even the unique smell (30%).
One in ten use books for decorating and aesthetic purposes, which increases to almost one in five for the 25-34 age bracket (18%) and 14% for 18-24-year-olds. One in three (31%) said they use books to reflect their personality and taste while 28% of people think that books add much-needed texture and colour. A comfortable chair (69%) was named the must-have element for a perfect reading nook, followed by relaxing ambience (55%), natural light (54%), a tech-free environment (16%) and cosy decor (15%).
Romance is the most read genre by the younger generations, with over half of 18-.