New Coca-Cola Christmas Ad Uses AI Generation: Controversy Explained By has sparked widespread conversation with its latest campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the brand’s latest offering introduces an unexpected twist, leaving viewers intrigued and questioning the evolution of holiday advertising. Let’s delve into the creative process behind this campaign and the reactions it has stirred across various platforms.
Coca-Cola AI-generated commerical explained Coca-Cola’s AI-generated Christmas ads were developed in collaboration with three AI studios: Secret Level, Silverside AI, and Wild Card. They utilized advanced generative AI tools, including Leonardo, Luma, Runway, and a specialized model named Kling, to enhance the realism of human motion. Despite the cutting-edge technology, creating natural human expressions and movements posed significant challenges, often resulting in distorted and eerie visuals.
The ads pay homage to Coca-Cola’s classic 1995 Holidays Are Coming campaign. They feature iconic red delivery trucks adorned with Christmas lights and Santa Claus imagery. However, the AI-generated version omits key nostalgic elements.
Santa’s full appearance is absent, with only his hand holding a Coke bottle shown. Observant internet users criticized the ad for lacking coherence and emotional depth, calling it soulless. Many believe these ads undermine the creative value of human ar.