Jaguar cars as we know them will go off sale this November, before the brand is reinvented as an all-electric luxury brand. The first new car is due to go on sale in 2026, and the range will start at less than £100,000. The automaker is expected to reveal a design vision concept at the end of this year, giving us our first clues to what the new Jaguar range will look like and marking a change in the brand identity, not just the vehicles.
All we currently know is that everything Jaguar does will be ‘a copy of nothing’, referencing a phrase coined by Jaguar founder William Lyons. Three new models are expected to be launched in the new line-up. The first – a striking new four-door sporting saloon – is expected to be unveiled at the end of next year and go on sale in 2026.
An SUV will follow, along with Jaguar’s new take on a coupé shape. All we have seen so far is a disguised image of the rear of a low-slung car, suggesting wide, squared-off haunches at the back with a narrower glasshouse and slim rear lights. Jaguar managing director Rawdon Glover admits that dealers are in for a “tough few years”, with nothing to sell until 2026, before a slow ramp up to the new three-car range.
Future Jaguars are set to be more affordable than first thought. Previous JLR boss Thierry Bollore had said that the new range would start at over £100,000, but Glover has revealed that the range will start under the crucial £100,000 mark. Speaking exclusively to The Independent , Gl.