Monday, August 19, 2024 Egypt’s North Coast, with the development of New Alamein City, is emerging as a significant player in the global sustainable tourism landscape. This potential transformation was highlighted by Mohamed Kaoud, the former head of the Tourism and Aviation Committee at the Egyptian Junior Business Association. Kaoud pointed out that New Alamein City, strategically located in one of Egypt’s premier coastal regions, has been garnering substantial investment and interest from both domestic and international stakeholders.
This burgeoning interest is attributed to the city’s accessibility through three major airports: Alamein, Borg El Arab, and Marsa Matrouh. According to Kaoud, the state has been implementing a clear and strategic approach to the development of New Alamein City. This strategy includes the construction of robust infrastructure, which serves as the foundation for the city’s future growth.
The emphasis on sustainability and resilience is central to this approach, as the state aims to position New Alamein City as a leader in sustainable tourism. The city’s development strategy also involves attracting foreign direct investment, strengthening governance, and executing strategic marketing campaigns. Kaoud also highlighted the state’s efforts to engage the private sector in the development of the North Coast, with a particular focus on diversifying tourism activities beyond the traditional beach and entertainment offerings.
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