An episode featuring a storyline about a Korean beauty product has sparked outrage among South Korean viewers, who claim it mocks K-beauty trends and, by extension, Korean culture. (Photo: a screenshot from “Emily in Paris” Season 4) SEOUL, Aug. 23 (Korea Bizwire) – The popular Netflix series “Emily in Paris” has found itself at the center of a cultural controversy following the release of its fourth season.
An episode featuring a storyline about a Korean beauty product has sparked outrage among South Korean viewers, who claim it mocks K-beauty trends and, by extension, Korean culture. The contentious scene appears in the fifth episode of “Emily in Paris” Season 4, Part 1, which debuted on August 15. In the episode, the titular character Emily (played by Lily Collins) is tasked with promoting a Korean brand’s “glass skin” cosmetic product called Kadiance.
The portrayal of the K-beauty product quickly veers into territory that many Korean viewers found offensive. After applying the product, Emily expresses shock at the excessive shine on her face, asking, “Is it supposed to be this shiny?” Her Chinese-American friend, Mindy Chen (Ashley Park), explains that this is a Korean beauty trend called “glass skin,” adding that “all Korean beauty influencers have glass skin.” The controversy deepens when Emily’s colleagues discover that the same product is being marketed as a personal lubricant in the United States.
In a scene from an American program .