Attention is now focused on whether upcoming titles such as season 2 of "Squid Game," slated for release in December, can reverse this trend. By Park Jin-hai/The Korea Times Global video streaming service Netflix is experiencing a decline in its user base as its Korean original content continues to underperform. Attention is now focused on whether upcoming titles such as season 2 of "Squid Game," slated for release in December, can reverse this trend.
According to the industry, Sunday, Netflix's original Korean series has achieved the top spot in weekly global viewership seven times since the beginning of this year. "Parasite: The Grey" claimed the top spot twice, while "The Bequeathed," "A Killer Paradox," "Physical: 100" season 2, "The 8 Show" and "Hierarchy" each secured the No. 1 position for a week.
However, no new hit series has emerged to follow in the footsteps of "Squid Game," which achieved phenomenal success with its first season in 2021, as well as "All of Us Are Dead," which ranked No. 1 for five consecutive weeks in 2022, and "The Glory," which topped the charts five times from late 2022 to early 2023. Regarding buzzworthiness, Netflix's original series has yet to produce significant results recently.
According to GoodData, which releases weekly buzzworthiness rankings, none of Netflix's original series have ranked first this year. Netflix's recent struggles with original content are tied to declining subscriber numbers. Since original content is exclusive to th.