Seen is a collage of posters for Netflix series sequels. The platform faces the challenge of breaking the cycle of poor reviews for its season-based content. Courtesy of Netflix Can 'Squid Game 2' break streak of underwhelming Netflix follow-ups? By KTimes Netflix faces mounting pressure to break the cycle of disappointing performances from its series sequels.
Despite high expectations for second seasons of popular shows like "Sweet Home," "Gyeongseong Creature" and "D.P.," these follow-ups have struggled to replicate the success of its predecessors.
Even "Hellbound" Season 2, released with high hopes, was met with a lukewarm response, raising questions about whether Netflix is focusing too much on sequels based on popularity and not enough on quality. Season-based productions, initially common in Hollywood and global markets, have since expanded to Korean streaming platforms, creating a new trend in K-dramas. This trend led to the expectation that any hit show would automatically receive a sequel.
However, recent Netflix seasons have drawn criticism for failing to measure up, with some questioning the approach and vision of the platform itself. Season-based series have clear advantages: IP (intellectual property) utilization and a guaranteed loyal viewer base, both of which encourage studios to pursue sequels. Amid Korea’s current unstable production landscape, season-based stories offer relatively stable returns.
"Squid Game" Season 2 director Hwang Dong-hyuk and lead act.