Tourists donning traditional Hanfu attire visit the botanical garden in Jiaxing City, east China's Zhejiang Province, April 27, 2024. (Xinhua/Jigme Dorje) JINAN, Aug. 12 (Xinhua) -- At a Hanfu workshop in Caoxian County, east China's Shandong Province, dressmakers are cutting creamy white silk and sewing a dress with golden silk thread.
Li Zhen, who runs the company, said that traditional Hanfu are mostly long dresses, making summer the off-season for buying them. However, the company has designed shorter versions this summer, featuring half-skirts and midi-skirts, to meet the needs of customers during the warm weather. "We consulted with the designers online, and the designs of our products were adjusted several times to our satisfaction," said Li.
As a small county famous for e-commerce and Hanfu, Caoxian is actively exploring new consumer trends to turn summer from off-season into peak season. The willingness of consumers to buy speaks for itself. In the exhibition hall of Youai Yuncang, a Hanfu center, a simple and elegant dress attracts much attention.
"This is our new product for the season, but it doesn't have a name, because it sold out as soon as it hit the shelf," said Li Zilei, head of the center, adding that the dress is made of acetate imitation fabric. Compared with the traditional horse-face skirt, it has no folds, and is thinner and more of a drape, suitable as daily wear for female consumers of all ages. "I like to wear a horse-faced skirt like this with ligh.