To honor three decades of its iconic brand platform, the luxury retailer tapped award-winning actors Ayo Edebiri and Colman Domingo to shine in a silent film-inspired ad spot. Neiman Marcus, a 116-year-old icon in the world of luxury retail, is once again proving that timeless style and elegance are at the heart of its brand. To celebrate the 30th anniversary of its iconic platform, ‘The Art of Fashion,’ the retailer has unveiled a new fall campaign that blending high fashion with the allure of classic cinema.
The Art of Fashion has long been Neiman Marcus’ signature blend of creative excellence and high art, where some of the most coveted designers meet the lens of leading photographers and creative directors. This annual tradition has featured legends like Richard Avedon, Helmut Newton and Lillian Bassman. This year’s campaign, titled Extraordinary Pursuits, pays tribute to the golden age of Hollywood while infusing the modern elegance that Neiman Marcus is renowned for.
The digital-first campaign stars a cast of distinguished figures whose personal styles embody the brand’s ethos: breakout actors Ayo Edebiri and Colman Domingo, journalist Amy Fine Collins, models Alex Consani and Roberto Sipos, and longtime client Alexis Stiles. Advertisement At the helm of this campaign is the visionary photographer Tyler Mitchell, celebrated for his historic work as the first African American photographer to shoot the cover of Vogue in its 125-year history. Mitchell brings his .