In Lufthansa’s ‘Allegris’ commercial, the seven-foot-tall basketball player shows off the plush, extravagant experiences awaiting every traveler. Lufthansa Airlines, Germany’s flag carrier, has launched a new global campaign and brand film titled ‘Allegris,’ celebrating the debut of its new cabin experience. The campaign, which premiered on Monday, is an integral part of the airline’s ‘Yes’ brand platform, emphasizing the brand’s commitment to enhancing the passenger experience across all classes of service.
The centerpiece of the campaign is a dynamic brand film that highlights the unique features of the Allegris cabin experience, with former NBA star Dirk Nowitzki as its central figure. Nowitzki, who stands seven feet tall, is shown enjoying the comfort of a seven-foot-long bed in First Class, illustrating the spaciousness of the new cabin. Advertisement In addition to Nowitzki, the film showcases other passengers across different classes — Economy, Business and First Class — demonstrating how Lufthansa’s new offering transforms air travel into a luxurious and personalized experience.
In First Class, a multi-generational family — grandfather, father and son — enjoys the privacy and comfort of the cabin, further emphasizing the premium experience. In Business Class, a businessman works on a business plan, while a fashion designer sketches ideas, highlighting the ample space and amenities available for productive travel. Meanwhile, in Economy Cla.