FOLLOWING on from the post-pandemic recovery, consumers across the Asia-Pacific region have been adapting to many challenges: inflation, a cost-of-living crisis and supply-chain-related instability of product availability, to name a few. Together with the GS1, the KPMG has produced the “Navigating the Future of Seamless Commerce in Asia Pacific” report based on a survey of 7,000 consumers across 14 markets in the region reflecting multiple patterns and expectations among consumer groups. About half of the respondents in each market were from the Gen Z group (18 to 24).
In addition to the research, the report features interviews with senior C-suite-level executives from market-leading retailers, brands and e-commerce marketplaces. One overriding conclusion is clear: The era of seamless commerce has arrived and while both online and offline channels remain popular throughout the region, traditional retail business models are unlikely to meet the expectations of many of today’s consumers. Retailers and brands have to adapt or face the consequence of not moving with the market.
The “Seamless Commerce Insights” report was covered at the inaugural National Retail Federation (NRF) 2024: “Retail’s Big Show” in Singapore. “Commerce is evolving through digital transformation, driven by rapid technology adoption. Continuous and compelling innovation is a must to meet customer expectations and enhance the customer experience,” KPMG in the Philippines Deal Advisory Pri.