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Login or signup to continue reading All articles from our website & app The digital version of Today's Paper Breaking news alerts direct to your inbox Interactive Crosswords, Sudoku and Trivia All articles from the other regional websites in your area Continue What's makeup is trending in 2024? Main photo by Canva. Makeup has been an integral part of human culture for millennia, dating back 6000 years to Ancient Egypt, when it symbolised wealth and a way to appeal to the gods. Today, the beauty and makeup industry thrive off of mainstream culture and, in many ways, is now celebrated as a means for self-expression and creativity.
Much like fashion and art, makeup also has a unique way of challenging norms and sometimes (for better or worse), deeply changing our perceptions of beauty standards. As makeup and beauty trends can change with the seasons, it can sometimes be difficult to keep up with the latest looks, products or application tricks that might enhance your everyday or occasional routine. The makeup and beauty trends for 2024 are a delightful mix of simplicity and sophistication, and 90s nostalgia.
In this article, we highlight some of the best makeup trends for 2024 including natural makeup, monochromatic minimalism, soft goth and a little bit of a 90s lip liner throwback for good.