SAN FRANCISCO--(BUSINESS WIRE)--Aug 12, 2024-- Native , the clean personal care company, is sharing how individuals can layer scents across its assortment of aluminum-free deodorants, body washes, and shampoos to create custom scent experiences that help define and boost moods throughout the day. This press release features multimedia. View the full release here: https://www.
businesswire.com/news/home/20240808062355/en/ An assortment of Native's most popular scents and products, curated into captivating scent stories including Sparkling Citrus and Elevated Gourmands. As part of the Scent Alchemy campaign, Native has partnered with cognitive neuroscientist, Dr.
Rachel Herz, to educate consumers on the psychological science of scent and highlight how your favorite fragrances can do much more than simply smell good, they can lift your mood, calm your mind, and evoke memories. Dr. Herz has been researching the psychological science of scent, emotion, and cognition since 1990.
Her research has demonstrated how odor-evoked memory is emotionally unique and powerful compared to other memory experiences, and how emotions can become associated to scents and these emotions instantly activated when we smell these fragrances again. “The sense of smell is unique compared to any of our other senses, because when we smell something, we are activating the same part of the brain that processes emotion and memory,” says Dr. Herz.
“This is why a scent can bring back memories, make you feel.