Influencer Nara Smith has starred in a new video campaign for Marc Jacobs , and fans are obsessed. The 22-year-old TikTok star has gained nearly nine million followers on the app for her elaborate recipes made from scratch. That’s why fans couldn’t help but scream “perfection” when Marc Jacobs teamed up with Smith to produce an on-the-nose TikTok campaign for its tote bag.
In the 42-second video , which was posted to the official Marc Jacobs TikTok account on July 22, the model is seen making a “delicious red Marc Jacobs tote bag” from scratch in her signature kitchen. Smith, wearing a silk black slip dress, began by mixing flour, eggs, and water in a massive mixing bowl before adding red food dye to the mix. She kneaded the red dough with her hands and flattened it with a rolling pin, until it magically formed the shape of a tiny tote bag.
The video then cut to Smith placing the dough into the oven and letting it bake for an hour, before it turned into a life-size Marc Jacobs tote bag. “It tasted so much better than a shop-bought tote bag. This one really hits the spot,” she said in her famous whispered tone, posing for the camera as the “Marc Jacobs” logo flashed on the screen.
“The Tote Bag, made from scratch by @Nara Smith,” the luxury fashion house captioned the TikTok video, which has already been viewed more than two million times. In the comments section, fans described the video campaign as the “collab of the century” and applauded Marc Ja.