If you thought artificial intelligence was just about ChatGPT and robots 'taking over the world ', think again. A money-savvy couple have now quit their jobs after creating a completely fake social media model - and they claim she's paying their wages. Olivia C is an eerily ultra-realistic influencer created entirely using artificial intelligence (AI).
Her Instagram ' @oliviaisflyinghigh ' depicts the life of an avid traveller, taking effortless-seeming 'snaps' in countries all over the world including Portugal, Peru and even the UK. But behind the seemingly carefree lifestyle is a duo working relentlessly to bring 'Olivia C' to life. This includes married couple Alvero, 42, and Rita, 34, who've now formed creative agency Falamusa , after 20 years in the advertising industry.
"Oliva is like an informal fun experience to test the technology ," Alvero said in an exclusive interview with The Mirror . "We saw it was a trend, we thought: 'let's see if we can do better, let's see if we can make it really believable, let's see how people react to it, let's just gather some insights'. "Artificial intelligence people are talking about and speculating and making some fantasies that it's going to replace us, destroy us and the world.
So, we thought let's work with it and try to find out what it does...
Things are going really fast, it's very, very motivating - we are discovering real-world applications of the technology ." While Alvero works more on the marketing side of Olivia C, Rita .