Photo: Victor Boyko/Getty Images Despite the luxury industry experiencing a rough patch, reported 's sales were up 93% in the first half of the year. Business's Laure Guilbault writes that the brand's secret to its momentum includes leaning into its quirky, edgy aesthetic through bold marketing and a shrewd celebrity strategy. With Miu Miu's successful fashion shows, collaborations with and as well as campaigns featuring , Cailee Spaeny, , Amelia Gray and , the brand isn't playing it safe in the face of uncertainty and instead follows an innovative approach to its design and image.
{ /paywalled} When relaunched its beauty line in 2019, it doubled down on the vision of then-creative director , but now, the minimalist-leaning has put stamp on , recently launching the Rosso Ancora lipstick in deep burgundy, which he has made the brand's signature. The fashion industry's creative director musical chairs could potentially harm luxury brands' beauty lines, if short-term creative directors revamp them too frequently. { /paywalled} Photo: Courtesy of Allen Edmonds partnered with Wisconsin-based shoemaker Allen Edmonds to create his first shoe, The Jalisco.
Envisioned as the new "unformal" shoe for any season, occasion or gender, The Jalisco is a split-toe Derby oxford with a Cuban heel and gold-foil W.C. initials.
It will be featured in Willy Chavarria's runway show during on Sept. 6 and will be available at select Allen Edmonds stores and retailers globally in Spring 2025. {Fashioni.