Tove Lo ’s independent label, Pretty Swede Records , has signed googly eyes ahead of the release of her debut EP, “Starlet Sellout,” due out Sept. 27. Pretty Swede Records is an independent label founded in 2022 by Tove Lo.
To date, Pretty Swede has released Tove’s 2023 LP “Dirt Femme,” and her collaborative 2024 “Heat” EP with SG Lewis. Googly eyes’ “Starlet Sellout” EP marks the first release by Pretty Swede outside of Tove’s own artist project. Pretty Swede have signed googly eyes in collaboration with Tove’s longtime collaborators Neon Gold, who worked on Tove’s “Truth Serum” EP in 2014, in addition to music from Charli XCX, Marina & The Diamonds, Christine and the Queens, Ellie Goulding and more.
“Googly eyes is such an incredible artist, writer and producer, and her new EP is full of gold,” said Tove. “I’m very excited for this project to be the first new artist release on Pretty Swede Records! Of course together with my friends at Neon Gold.” + Warner Music Nashville has signed William Beckmann to its roster.
The 28-year-old, bilingual, Texas native’s first offering post-signing is the single “Not That Strong,” out this Aug. 30. “William has a swagger that is both retro and youthful.
Combine that with his rich, timeless, vocal and the result is a modern-vintage sound that is quite unique not just to the country format, but to all genres of music,” said Stephanie Wright, senior VP of A&R for Warner Music Nashville. “.