BBC dubbed him the ‘ .’ 51-year-old Birla scion, Yashowardhan Birla was recently spotted at a Mumbai event wearing super-torn, ripped jeans that were barely there, covering the multi-millionaire’s modesty. The vegan bodybuilder’s quirky style sparked hilarious comments from netizens.

One user dubbed the entrepreneur as ,” while a few other users remarked on Yashovardhan’s uncanny resemblance to Bollywood musician Himesh Reshamiya. One user jibed that he has more mopping clothes (“ ") at home that resemble the hunk’s ripped monstrosity. Some users wondered if his wardrobe was seized by rats.

“ ,” jibed one. One user compared the torn jeans with the porous rava masala dosa. There’s no official word on the brand or make of the jeans.

It wouldn’t come as a surprise if Mr Birla deployed the scissors on his attire himself. Yashowardhan Birla, lost both his parents, Ashok and Sunanda Birla in, in a fatal plane crash in 1990. At the tender age of 23, he helmed the reins of the family business.

, while still pursuing graduation in the US. The business tycoon has a crazy fan-following on social media due to his vegan bodybuilding and quirky style. Some of the prized possessions of Yashowardhan Birla is his lavish residence in Mumbai’s Malabar Hills, that is valued over Rs 425 crore.

He also has two residences, in Delhi and Rishikesh. The fashionista fitness-freak owns high-end luxury cars, including 650i, customized Mercedes S 400, and Mercedes S 400 2014 model.