The MTV Staying Alive Foundation is thrilled to announce the return of the iconic MTV Shuga to Kenya, with a brand-new season titled MTV Shuga Mashariki. This exciting development marks the show’s comeback after more than 10 years, with auditions having kicked off this October in search of Kenya’s freshest talent. Click here to connect with us on WhatsApp At the heart of MTV Shuga’s return is its unwavering focus on storytelling to change the lives of Kenyan youth.
From script to screen, this season’s entire production is informed by local youth-centered research and designed to tackle restrictive, harmful gender norms that affect the outcomes of young people’s lives in Kenya. Additionally, MTV Shuga Mashariki will be a 100% Kenyan production, ensuring that every aspect of the show reflects the authentic experiences and voices of Kenyan youth. In its return, the production of MTV Shuga Mashariki will draw from extensive evidence that has shown that authentic youth-centered storytelling can help shift restrictive norms, at scale.
In a bid to broaden its reach to aspiring actors across the country and nurture local talent, the show will hold both physical and virtual open auditions this month. This is an incredible opportunity to join a groundbreaking production that continues to captivate millions across the continent through authentic storytelling that draws on the experiences of young people. MTV Shuga has built a strong legacy of showcasing new talent and this sea.