Mohd Shukri (centre) and others at the MSU Sabah Ethnic Festival 2.0 programme. AS globalisation continues to advance rapidly, the preservation of tradition and culture has become increasingly critical.
Recognising the importance of this, educational institutions are stepping up to ensure that cultural literacy and identity are ingrained in students alongside academic excellence. In line with this mission, MSU College Sabah successfully held the MSU Sabah Ethnic Festival 2.0, aimed at fostering patriotism and promoting the appreciation of the nation’s cultural heritage among youth.
Held at the Kadazan Dusun Cultural Association (KDCA) Hall in Penampang, the event, which coincided with Malaysia’s 67th National Day and Sabah Day celebrations, was a vibrant showcase of the state’s cultural diversity. Sabah is renowned for its ethnic variety, with multiple communities, belief systems, and cultural traditions coexisting in harmony for generations. The festival celebrated this unity, underscoring the importance of upholding cultural traditions amidst a changing world.
The event was inaugurated by Prof Tan Sri Datuk Wira Dr Mohd Shukri Ab Yajid, president and founder of Management and Science University (MSU), and was also attended by MSU vice-chancellor Prof Puan Sri Datuk Dr Junainah Abd Hamid. In his speech, Mohd Shukri emphasised the pivotal role of higher education in producing well-rounded graduates who not only excel academically but also possess a strong sense of cultu.