Tuesday, August 6, 2024 MSC Cruises plans to cut its fleet emissions by as much as 15% by 2026 through the introduction of its new itinerary optimization tool, OptiCruise . This innovative tool, developed in collaboration with OPTIMeasy—a research firm linked to the University of Genoa—employs an advanced mathematical model to optimize itinerary planning. OptiCruise examines a wide range of factors to enhance sailing efficiency while maintaining or boosting guest satisfaction.
Traditionally, cruise itinerary planning has focused primarily on the appeal of destinations. OptiCruise, however, expands this focus to include critical elements such as the sequence of port visits, timing of arrivals and departures, ship speed, guest experience, shore excursions, and operational costs including fuel, port fees, and provisions. By leveraging these factors, OptiCruise’s algorithms craft itineraries that balance guest appeal with energy efficiency.
Typically, itinerary planning is completed two years in advance. MSC Cruises will see the impact of OptiCruise in 2026, when its fleet will consist of 24 ships. The prototype technology was tested on MSC Bellissima over a 12-month period, covering 17 Mediterranean ports.
This initiative aligns with MSC Cruises’ broader strategy to achieve net-zero greenhouse gas emissions by 2050, focusing on advancements in ship and engine technology, operational efficiency, and renewable fuels. OptiCruise contributes to the operational efficiency goa.