As far as quintessential English brands go, few hit the spot quite like Marks and Spencer and Bella Freud do. Each is loved for its distinctive design aesthetic and the heritage it represents within British culture. From to Bella Freud's authentic slogan that has long been adored since the 1990s and is often seen on the likes of , , and Olivia Wilde.
This season, both powerhouses have paired up to release a seamlessly blending each brand's strengths to create what we predict will be an instant sell-out success. Inspired by M&S's history, Bella visited the company archives in Leeds, fully immersing herself in the brand before working on the 27-piece collection alongside the M&S design team in London. Drawing up a classic concept that nods to Bella's infamous uniform with graphic designs and strong tailoring.
As a result, the collaboration brings playful joy to classic pieces. “Working with M&S was great. It was so much fun and there was so much harmony between our teams.
We were excited about the same things, and both wanted to do something where we brought fashion and tradition together," says Freud. "I feel like the collection I've created with M&S is like something I would do for Bella Freud, but what's wonderful is that it's so accessible, delivering it to a lot more people and on top of that, the price and quality is incredible.” The collection has been carefully designed to offer an endless array of outfitting options, making it more accessible for those who, like me.