M&S set to open range of new clothing stores after Gen Z boosts declining sales

M&S is due to launch a brand new clothing only store this Autumn (Image: Getty) Retail giant Marks and Spencer have announced plans to open a range of clothing-only stores as soaring demand for it’s lingerie and knitwear have helped to reverse years of declining sales, thanks to a wave of interest from Gen Z shoppers. Under the new plans, M&S will be opening a standalone clothing boutique in London’s Battersea Power Station later this year as part of a planned trial, before potentially opening up a number of other stores in the not too distant future. The move comes after the hughstreet’s clothing business has seen a huge spike in sales in recent months, largely driven by younger shoppers having fallen in love with their lingerie ranges and key wardrobe staples such as cashmere jumpers just in time for Autumn.

In the past, the store had focused on an older consumer market, with the average shopper being middle-aged and upwards, but now thanks to renewed efforts to target younger shoppers, their efforts appear to have paid off with sales having risen for three consecutive years - a huge move post-pandemic. function loadOvpScript(){let el=document.createElement('script');el.

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