MARKS and Spencer has launched a new discount scheme for parents who will be able to save £250 a year by using it. The supermarket giant 's first-ever baby club, called "the parent hood", is exclusive to Sparks members and free to join. The UK baby 0-2 clothing market is worth almost £900 million each year and M&S holds a 6% market share in kidswear.
Through the scheme, families can save on essential items including clothing for babies , bedding, as well as maternity and nursing bras. Once customers join the parent hood and sign the "Parent Pledge", they get access to two initial offers. One of them is a year-long 10% discount on baby grows - for example, a five-pack of pure cotton sleepsuits , usually costing £15.
50, will be £13.95. READ MORE ABOUT M&S They will also be able to pick up a free slice of cake, pastry or fruit pot with any hot drink purchased at parent and baby mornings, held every Tuesday in selected M&S Cafes.
M&S told The Sun that in addition to the welcome offers, customers will also get regular deals tailored to their baby's age and stage. The offers include specialist products from Pampers to Piccolo organic baby food. To join the scheme, customers can visit marksandspencer.
com/the-parent-hood. Most read in Money M&S app customers can open the app , click on "shop" and select "baby" to find out more. Talking about the latest scheme for parents, Alexandra Dimitriu, director of kidswear at M&S, said: “Our customers trust us for the hand-me-down quality.