'Parenthood' is the retailer's first ever club to be offered to Sparks members, offering exclusive discounts, offers and advice for parents. Marks and Spencer has debuted its brand new baby club that aims to help families of little ones save some extra cash by joining. Dubbed 'parenthood' , it is exclusively available to the retailer's Sparks loyalty scheme, making it the first 'club' to be offered to members.
It will provide exclusive discounts and offers that will benefit both parent and baby. Considering some parents will know of the financial worries that come with a new baby, M&S' club is completely free to join. According to the firm, the offers will save families up to £250 per year in the first two years of their baby's life.
Among the offers for those who sign up will be a 10 percent discount across the M&S baby grow range for a full year. Alongside exclusive offers that are tailored to your baby's stage and age, there will also be savings for parents on nursing bras, skincare products and baby bedding. There will also be discounts across a variety of trusted baby brands such as Mamas & Papas, Bloom & Blossom and Pampers.
Meanwhile, in the Food Hall , members will be able to nab savings across organic baby food from Piccolo. M&S is also offering guidance for every step of your baby journey, with expectant parents offered guidance and support from in-house specialists. For new parents, there is curated content on a range of topics from self-care to newborn essential .