Saturday, January 25, 2025 MRT Jakarta, in partnership with Mumbai-based Route Mobile Ltd, has unveiled a groundbreaking ticketing system that leverages WhatsApp for metro travel. This innovative approach is set to redefine the commuter experience by simplifying ticket purchasing and enhancing convenience through QR-based entry and exit. The new system integrates WhatsApp as a ticketing platform, allowing passengers to purchase tickets directly from MRT Jakarta vending machines.
Upon transaction, commuters receive three automated messages: This seamless process eliminates the need for physical tickets, reduces queues, and enhances the overall efficiency of metro operations. Route Mobile, a global provider of cloud communication solutions, played a pivotal role in developing and implementing this system. According to the company, this multi-step engagement minimizes friction and ensures reliable access to essential travel details, significantly improving the commuter experience.
In addition to WhatsApp ticketing, Route Mobile has equipped MRT Jakarta with an advanced email marketing platform, enabling the metro operator to maintain direct communication with passengers about updates, promotions, and service changes. The WhatsApp ticketing system offers several advantages for both commuters and MRT Jakarta: For MRT Jakarta, the system streamlines operations and reduces the costs associated with physical ticketing. This initiative aligns with Jakarta’s broader goals of integrat.