While MrBeast might be , but he still ranks among the most successful . A document that allegedly details his strategy to rise to the top leaked for all to see. The document, distributed as a PDF, lacks consistent formatting and jumbles through poor grammar.
However, it does include nuggets of knowledge allegedly from the sensation himself. The introduction explains, "Hi, I’m Jimmy ( ) and as the team is growing larger, I no longer get to spend as much time with everyone as I used to. The first dozen employees had unfiltered and unlimited access to me to learn as much as they could about my vision and what I wanted.
Sadly, you don’t have that luxury. So, I thought it would be useful to try to braindump as much as I can into this silly little book to give new people to help bring them up to speed on everything we’ve learned over the past decade with this channel." In some parts of the documents, Jimmy allegedly touches on bits of the company culture, something that has come into question frequently lately.
"I’d rather you be honest with eachother then nice to eachother," the document details. It further encourages "all nighters" by employees. With the bad press continuing to loom over MrBeast, he allegedly previously advised: "Never do anything that could make us look bad from a pr perspective.
" The document warns that nothing should be taken "literally" and that it isn't a hard and fast rule book. Instead, it is meant to act as more of a guide to employees joining MrB.