Moxie helps nurses open medspas by providing them with most of the tools they need to run their businesses, from billing software and marketing services to discounted supplies. The startup has raised a $10 million Series B led by existing investor Lachy Groom, a solo VC, with participation from SignalFire. The round comes only a year after the startup announced its $15.
7 million Series A , which values Moxie at nearly triple its previous valuation. “Our business grew more than 4x over the last year,” said Moxie’s founder and CEO Dan Friedman. “We still had more than 75% of the capital from series A, so there was no need for cash.
But we also have a really big agenda and a big vision, and the [new funding] helps us double down.” Medspas, are treatment facilities that offer minimally invasive aesthetic procedures such as Botox, specialized facials, and laser treatments, have been increasing in popularity . Since most states require that registered nurses administer these procedures, the growing industry has attracted healthcare workers, many of whom were burned out at their hospital jobs, to launch their own medspa businesses.
Friedman, who previously co-founded Thinkful, an online coding business, was looking for his next entrepreneurial act after selling his educational company to Chegg for $100 million . Friedman decided to start Moxie after learning from a family friend about the complexities and high costs involved in launching a medspa. He developed a “busines.