Share to Facebook Share to Twitter Share to Linkedin Gardens by the Bay and Singapore skyline reflection on blue water at blue hour in Singapore. The movie Crazy Rich Asians drummed up visitor demand to Singapore after it's release in 2018. From the serpentine Gotthard Pass in the Swiss Alps, which starred in Goldfinger , to the stunning landscapes featured in White Lotus , including Hawaiian golden hours and Sicilian coastlines hugging cliffsides, some movies and TV series inherently spark wanderlust.
Movie tourism, also known as set jetting, goes beyond simply visiting a famous film location or tacking on a cinematic tour to an itinerary. It's about the way films and shows inspire viewers to pack their bags and explore movie destinations in real life. Adermatt, Switzerland marked the 60th anniversary of Goldfinger, by embracing its James Bond connection with themed packages at The Chedi Andermatt, like private car tours along the Gotthard Pass.
Travel companies have taken notice of a sharp increase in movie tourism travel in recent years: In 2022, Expedia pinpointed movie tourism as a mounting travel trend, and, the travel site’s 2025 trend report found that a whopping two thirds of travelers say movies and TV shows have influenced their trips. Film tourism is one of the most effective tools to promote a destination, Marta Soligo , the Director of Tourism Research & Professor of Tourism and Sociology of Leisure at University of Nevada Las Vegas (UNLV), told Forbes . “Un.