Aesthetically-pleasing videos and photos posted on social media have been blamed by some as an inadvertent source of inspiration for inexperienced hikers to tackle challenges beyond their skill set. Representatives for outdoor activity organisations say people need to be prepared – rather than complacent – before heading on a walk that could prove dangerous. They suggest some social media users are inspired to try a trek without understanding the scale of the challenge.

“Social media can make even the toughest climbs look like a walk in the park, so before taking on a route you’re unfamiliar with, it’s important to check it’s within your ability,” Kate Davis, Out There Award development officer for The Ramblers walking charity, tells i . That is not to say social media content creators would encourage novices to tackle hikes without serious preparation. Nige, from Manchester, posts on TikTok as W33k3ndwanderer .

As a lifelong supporter of Mountain Rescue , he does not agree with the use of Tiktok to offer unrealistic expectations of mountain climbing. W33k3ndwanderer has clocked up nearly 12,000 followers with videos on hiking and mountains. These posts often feature people in appropriate hiking gear for the weather and the terrain.

“I’ve been hiking for many years, long before social media became a big part of our lives,” Nige says. “I joined TikTok during the Covid-19 pandemic to boost my mental health and, honestly, as a bit of a challenge with my tee.