Facebook Twitter WhatsApp SMS Email Print Copy article link Save NEW YORK — “Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage unveiled Wednesday a new logo and packaging design that drops its sharply angular font and abbreviated title for imagery that evokes its rustic roots, as well as bringing back its namesake title to cans and bottles. Consumers will see the new look roll out beginning next May.
The changes come amid slowing demand in North America for PepsiCo’s beverages, and, more specifically, a sharp decline in volume for Mountain Dew, which have fallen 7% in the first half of 2024, according to figures provided to CNN from Beverage Digest, a trade publication. “Mountain Dew appears ready to shake off the adrenaline rush that has defined the brand’s marketing for almost two decades, when a key strategy was to market Dew like an energy drink to an energy drink crowd,” Duane Stanford, editor and publisher of Beverage Digest, told CNN. 'Biggest Bake Sale under the Big Sky': 45th annual Apple Day celebration set for Oct.
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