Premier event featured Broad Arrow Auction which generated $71.5M during two-day sale TRAVERSE CITY, Mich. , Aug.
20, 2024 /PRNewswire/ -- Motorlux, a Hagerty event, once again served as the iconic party that sets the stage for Monterey Car Week at the Monterey Jet Center on Wednesday, August 14, 2024 . The luxury event represented the best-of-the-best including 225 enthusiast vehicles and 14 aircraft, all surrounded by the finest culinary creations and cocktails served by 25 local chefs. The first day of the Broad Arrow Auction was held during Motorlux.
The innovative collector car auction was one-of-a-kind, introducing a fashion show-inspired runway format complete with dual viewing galleries allowing bidders and audience members to immerse themselves in the automotive auction energy set against the backdrop of a festive party. Vehicles making their global or North American debuts included the Kindred Motorworks EV Bronco, Meyers Manx Tarmac Touring Edition, McMurtry Sparrow and Evoluto 355. Displayed alongside the new were dozens of established icons including a Lancia Stratos , Lamborghini Essenza SCV12 and McLaren Speedtail.
More than 4,100 attendees experienced automotive installations, each paired with specialty food and drink including: 'Adventure Machines' which hosted overland vehicles 'American Graffiti' that paid tribute to midcentury hot rods 'British Invasion' that celebrated the 100-year anniversary of Morris Garages Limited 'Honoring Marcello Gandini ' whi.