BREAKING NEWS Mosaic Brands to close more than 200 stores including Rockmans, Autograph and W.Lane READ MORE: Major Australian clothing retailer goes bust after sales drop by more than 50 per cent - the latest in a series of popular brand collapses By Brett Lackey For Daily Mail Australia Published: 23:05, 30 September 2024 | Updated: 23:37, 30 September 2024 e-mail View comments Fashion retailer Mosaic Brands is set to close down more than five of its major store brands. Rockmans, Autograph, Crossroads, W.
Lane and BeMe brands, including their stores and websites, will be shut down by Mosaic, CEO Erica Berchtold confirmed. The company is Australia's largest women's fashion retailer group and reportedly employs 4000 staff and has approximately 700 stores around Australia. 'Mosaic will wind down five brands which have become marginal and non-core, allowing us to focus on five core growth brands,' Ms Berchtold said.
'Each of those core brands will have a clearly differentiated market proposition, target customer, price point and product range.' The group will now focus on Millers, Noni B, Rivers and Katies brands. 'Whilst the operational details of the rationalisation plan, including store closures, continue to be worked through, we will seek to minimise the impact on our team, including where possible reassigning impacted team members into roles within the five core brands.
'Our Focus on Core is a growth-driven strategy to retain existing customers and attract new ones. Central.