Morrisons has announced it is making a big change to its self-checkout tills following a review of how it uses the technology. The supermarket claims it “went a bit too far” with self-checkouts, chief executive Rami Baitiéh has revealed. It means the supermarket will be "cutting back" the technology across some of its stores.
Baitiéh told The Telegraph that Morrisons is “reviewing the balance between self-checkouts and manned tills” and is removing some from stores after "installing too many". Did you know that 100% of our eggs are supplied by 1 British farmer? — Morrisons (@Morrisons) August 8, 2024 He explained: “Morrisons went a bit too far with the self-checkout. This had the advantage of driving some productivity.
However, some shoppers dislike it, mainly when they have a full trolley.” The news comes as the supermarket carried out research on self-checkouts across its stores. Baitiéh added: “We reviewed the whole estate and it appeared that 20 stores must balance the number of self-checkouts versus the number of tills.
” As an example, the chief executive shared that one store in Brough, Yorkshire had removed some of its self-checkouts and added four manned tills. Recommended reading: Asda 'holds customer hostage' after charging her '£400' for just 2 single limes I tried a Morrisons Too Good To Go bag and I was shocked by the amount of food Tesco announces yet another price hike for its beloved sandwich meal deal Asda adds more staff to manned ch.