Saturday, September 21, 2024 Morocco’s vibrant tourism industry took center stage during a special promotional event held in Beijing on Thursday. The gathering attracted the attention of Chinese journalists and key professionals from the tourism sector, all eager to learn more about Morocco’s unique travel experiences. The event was organized by the Moroccan National Office of Tourism (ONMT) to create greater awareness about the country’s diverse offerings and to boost its visibility in the competitive global tourism landscape.
The promotional event provided a platform to showcase Morocco’s rich cultural heritage, renowned culinary traditions, and well-established infrastructure. Attendees had the opportunity to explore the country’s hospitality through its world-class hotels, efficient transport systems, and a deep connection to history and tradition. Morocco’s unique blend of ancient culture and modern luxury were key highlights, making it a compelling destination for international travelers seeking both authenticity and comfort.
Abdelkader El Ansari, Morocco’s Ambassador to China, took the stage to reflect on the remarkable growth of the tourism sector over the past four decades. Morocco has steadily transformed into a sought-after destination, appealing to travelers from various parts of the world. The Ambassador shared insights into how the country has adapted and evolved its tourism offerings to meet global standards while preserving its cultural identity,.